Since this was an application built from the ground up, a new logo was needed. Pulse was chosen because the application’s main role was to provide information to staff. In this way, all staff would know the ‘pulse’ of the organization.

Tasked with creating a new information tool for staff, initial discovery research was conducted to understand current processes as well as features and future business needs. Since messages need to be approved by various people, future possible process workflows were mapped for product owner approval. The application approval feature was built based on these workflow diagrams.